Sealis Projects / Project 05
Food and beverage · Stretch
Product positioning and launch campaign for Saltmarsh Soda Co.
Decide how to position a new native-botanical soda, then write the launch that follows from that decision.
About Saltmarsh Soda Co.
Saltmarsh Soda Co. started in 2019 at farmers' markets on South Australia's Fleurieu Peninsula, selling cordials made by former winemaker Jo Tran. After years of being asked for something ready to drink, it's launching its first canned soda.
What you'll write
- Product positioning (50–130 words)
- Key messaging (60–150 words)
- Product description (90–180 words)
- Social advertising copy (50–130 words)
- Launch announcement (100–220 words)
How it's judged
- Clarity
- Audience relevance
- Brand voice
- Brief compliance
- Grammar and readability
- Positioning
- Consumer and trade
- Value proposition
The rest is part of Sealis Projects
The full project brief, every lesson's exercise, the six client projects, written feedback and your portfolio come with Sealis Projects: A$29.99 one-off, with no subscription. Studio accounts include it.