Sealis Projects

Real-world-inspired copywriting projects. No clients required.

Develop your copywriting skills through practical brand briefs, creative assignments and simulated client projects. Build your portfolio, experiment with different brand voices and learn by doing.

Start a project See the lessons

Sealis Projects is A$29.99 one-off, with no subscription: all six projects, every lesson and its exercise, written feedback and your portfolio. Studio accounts include it. A sample is below.

Step 1Choose a briefEach project is a fictional brand with a full brief, voice guide and list of deliverables.

Step 2Write it yourselfWork in a clean workspace that saves as you go. The lessons are there when you need them.

Step 3Get feedback and reviseAutomated checks and AI guidance point to what to improve. You make the changes.

Step 4Build your portfolioAdd finished work to a page you can share, clearly labelled as concept work.

A taste of it

A piece of a lesson, and what feedback on a project looks like.

From the lesson · Common beginner mistakes

Be specific, not vague

Words like quality, innovative, premium and passionate could describe anything. Replace them with something you can point to.

WEAKPremium materials built to last.

STRONGERFull-grain leather, stitched by hand, with a 10-year repair promise.

Every lesson ends with an exercise you write up and get feedback on. See this lesson.

Feedback on a project Example

What the feedback says

A deliberately weak headline for a fictional skincare brand whose voice guide bans hype:

THE DRAFTGlow like never before with our miracle moisturiser!

Brief check: “miracle” is a word the voice guidelines exclude.
Why it matters: this audience distrusts big promises, and hype makes the brand sound like every other skincare company.
Try this: drop the marketing fluff and write the way the brief describes, plainly, like a sensible friend who admits what the product won't do.

Automated guidance: it says what to change and why, and you write the fix. It isn't an expert assessment.

The projects

Six simulated clients, each with its own audience, voice and limits. Read any brief before you sign up.

01 · Beauty and skincare · StarterProduct landing pageWrite the launch page for a barrier cream that makes modest claims and has to keep them modest.Read the Halden Skin brief 02 · Software and technology · BuildingSaaS homepage copySell invoice-chasing software to tradespeople who hate software and hate chasing invoices slightly more.Read the Tidewell brief 03 · Health and fitness · BuildingPaid social ad campaignWrite ads for a gym built for people who feel out of place in gyms, without shaming a single body.Read the Second Set brief 04 · Fashion and retail · BuildingEmail marketing campaignWrite a welcome, launch and sale sequence for a label that makes few clothes and dislikes discounting.Read the Wren Row brief 05 · Food and beverage · StretchProduct positioning and launch campaignDecide how to position a new native-botanical soda, then write the launch that follows from that decision.Read the Saltmarsh Soda Co. brief 06 · Professional services · StretchLinkedIn content strategyBuild a LinkedIn presence for a part-time CFO who has real expertise and a horror of self-promotion.Read the Mara Okonedo brief

The lessons

Ten modules, from what copywriting is to presenting a portfolio, each lesson with an exercise to write up. The start of each lesson is free to read.