Sealis Projects / Project 04
Fashion and retail · Building
Email marketing campaign for Wren Row
Write a welcome, launch and sale sequence for a label that makes few clothes and dislikes discounting.
About Wren Row
Wren Row is a Brisbane label started in 2020 by pattern-maker Sal Whitlam. It releases four small collections a year and is known for clothes built for hot weather: linen and cotton pieces with real pockets and enough room to move.
What you'll write
- Welcome email (90–200 words)
- Product launch email (110–230 words)
- Promotional email (80–180 words)
- Subject lines (18–60 words)
- Preview text (15–50 words)
How it's judged
- Clarity
- Audience relevance
- Brand voice
- Brief compliance
- Grammar and readability
- Sequence
- Subject lines and preview text
- Calls to action
The rest is part of Sealis Projects
The full project brief, every lesson's exercise, the six client projects, written feedback and your portfolio come with Sealis Projects: A$29.99 one-off, with no subscription. Studio accounts include it.