Sealis Projects / Project 03
Health and fitness · Building
Paid social ad campaign for Second Set
Write ads for a gym built for people who feel out of place in gyms, without shaming a single body.
About Second Set
Second Set opened in Footscray, Melbourne, in 2022. Its founder, a physiotherapist named Dan Ruiz, saw too many patients in their 40s and 50s who wanted to get stronger but felt they had no place in a regular gym. There are no mirrors on the main floor and no one is there to sell supplements.
What you'll write
- Three advertising hooks (12–50 words)
- Ad variation 1 (40–110 words)
- Ad variation 2 (40–110 words)
- Ad variation 3 (40–110 words)
- Headlines (6–30 words)
- Calls to action (12–45 words)
How it's judged
- Clarity
- Audience relevance
- Brand voice
- Brief compliance
- Grammar and readability
- Hooks and angles
- Persuasiveness
- Calls to action
The rest is part of Sealis Projects
The full project brief, every lesson's exercise, the six client projects, written feedback and your portfolio come with Sealis Projects: A$29.99 one-off, with no subscription. Studio accounts include it.