Lessons / Module 3: Brand Voice and Positioning
Writing consistently across different brands
Freelancers and agency writers switch voices all the time, sometimes several in one day. The danger is that everything starts sounding like you. Here's how to keep the voices separate.
In this lesson
- Start each session by immersing yourself
- Make a one-page voice sheet
- Edit for voice as a separate step
- Watch for your own habits
- Writing as a person
- An exercise to write up, with feedback on your answer
- Takeaways
The rest is part of Sealis Projects
The full lesson, every lesson's exercise, the six client projects, written feedback and your portfolio come with Sealis Projects: A$29.99 one-off, with no subscription. Studio accounts include it.