Lessons / Module 4: Headlines and Hooks
Understanding attention and relevance
When a line gets noticed, it's usually because it seems to matter to the reader right now. People filter their surroundings for what's relevant. It's why you can hear your own name across a noisy room.
In this lesson
- Relevance beats volume
- Ways to be relevant
- Context changes everything
- The trouble with empty attention
- An exercise to write up, with feedback on your answer
- Takeaways
The rest is part of Sealis Projects
The full lesson, every lesson's exercise, the six client projects, written feedback and your portfolio come with Sealis Projects: A$29.99 one-off, with no subscription. Studio accounts include it.