Lessons / Module 1: Introduction to Copywriting
What copywriting is
Copywriting is writing that asks someone to do something: buy, book, sign up, reply, keep reading. Whenever words are doing the work a good salesperson would do in person, someone is writing copy.
In this lesson
- The test for copy
- What it looks like
- An exercise to write up, with feedback on your answer
- Takeaways
The rest is part of Sealis Projects
The full lesson, every lesson's exercise, the six client projects, written feedback and your portfolio come with Sealis Projects: A$29.99 one-off, with no subscription. Studio accounts include it.