Sealis Projects / Project 06
Professional services · Stretch
LinkedIn content strategy for Mara Okonedo
Build a LinkedIn presence for a part-time CFO who has real expertise and a horror of self-promotion.
About Mara Okonedo
Mara Okonedo is a fictional fractional CFO in Adelaide. After 16 years in finance roles, including 7 as a finance director in manufacturing, she went out on her own in 2024. She currently works with four clients part-time and gets almost all of her work through referrals.
What you'll write
- Brand positioning (40–110 words)
- Audience definition (60–140 words)
- Content pillars (80–170 words)
- LinkedIn post 1 (80–220 words)
- LinkedIn post 2 (80–220 words)
- LinkedIn post 3 (80–220 words)
- Profile headline (6–30 words)
- About section (120–260 words)
How it's judged
- Clarity
- Audience relevance
- Brand voice
- Brief compliance
- Grammar and readability
- Strategy
- Substance
- Value proposition
The rest is part of Sealis Projects
The full project brief, every lesson's exercise, the six client projects, written feedback and your portfolio come with Sealis Projects: A$29.99 one-off, with no subscription. Studio accounts include it.