Sealis Projects / Project 02
Software and technology · Building
SaaS homepage copy for Tidewell
Sell invoice-chasing software to tradespeople who hate software and hate chasing invoices slightly more.
About Tidewell
Tidewell was started in 2023 by two Newcastle siblings, an electrician and a bookkeeper, after they worked out that the electrician's business was owed more than a month's wages in unpaid invoices. The first version was a spreadsheet and a text message reminder. It now has around 40 paying beta customers.
What you'll write
- Hero headline (3–14 words)
- Supporting statement (15–45 words)
- Value proposition (40–90 words)
- Features section (70–150 words)
- Benefits section (50–120 words)
- Calls to action (15–50 words)
- FAQ copy (120–240 words)
How it's judged
- Clarity
- Audience relevance
- Brand voice
- Brief compliance
- Grammar and readability
- Value proposition
- Persuasiveness
- Structure
- Calls to action
The rest is part of Sealis Projects
The full project brief, every lesson's exercise, the six client projects, written feedback and your portfolio come with Sealis Projects: A$29.99 one-off, with no subscription. Studio accounts include it.