Sealis Projects / Project 01
Beauty and skincare · Starter
Product landing page for Halden Skin
Write the launch page for a barrier cream that makes modest claims and has to keep them modest.
About Halden Skin
Halden Skin began in 2021 in a shared kitchen in Geelong, Victoria, when founder and former pharmacy assistant Tess Halden kept hearing the same complaint from customers: their skin felt tight and irritated after trying too many active products. The brand has sold a cleanser and a body lotion online since then. This is its first facial moisturiser.
What you'll write
- Headline (3–14 words)
- Hero section (20–60 words)
- Product description (80–160 words)
- Key benefits (50–130 words)
- Feature explanations (60–150 words)
- Calls to action (8–40 words)
- Three alternative headlines (9–42 words)
How it's judged
- Clarity
- Audience relevance
- Brand voice
- Brief compliance
- Grammar and readability
- Value proposition
- Persuasiveness
- Calls to action
The rest is part of Sealis Projects
The full project brief, every lesson's exercise, the six client projects, written feedback and your portfolio come with Sealis Projects: A$29.99 one-off, with no subscription. Studio accounts include it.