Lessons / Module 8: Advertising Copy
Calls to action in ads
The action you ask for in an ad needs to suit someone who, moments ago, wasn't thinking about you at all. That usually means asking for less than you might in other settings.
In this lesson
- Match the ask to the audience
- Make the next step feel small
- Use your words and the button
- Keep the path consistent
- An exercise to write up, with feedback on your answer
- Takeaways
The rest is part of Sealis Projects
The full lesson, every lesson's exercise, the six client projects, written feedback and your portfolio come with Sealis Projects: A$29.99 one-off, with no subscription. Studio accounts include it.