Lessons / Module 8: Advertising Copy
Hooks
A hook is the opening that makes someone stop and pay attention. In a feed or a short video, it may be the only part many people see. Everything after it depends on it working.
In this lesson
- Types of hook
- What makes it work
- Avoid cheap tricks
- Writing for a video
- An exercise to write up, with feedback on your answer
- Takeaways
The rest is part of Sealis Projects
The full lesson, every lesson's exercise, the six client projects, written feedback and your portfolio come with Sealis Projects: A$29.99 one-off, with no subscription. Studio accounts include it.