Lessons / Module 2: Audience Research
Pain points and objections
Two things sit between a reader and a sale: the problem they have now and the doubts they have about your solution. Good copy deals with both.
In this lesson
- Pain points
- Objections
- How to find them
- Using them in your copy
- An exercise to write up, with feedback on your answer
- Takeaways
The rest is part of Sealis Projects
The full lesson, every lesson's exercise, the six client projects, written feedback and your portfolio come with Sealis Projects: A$29.99 one-off, with no subscription. Studio accounts include it.