Lessons / Module 2: Audience Research
Understanding customer motivations
People rarely buy a product for its own sake. They buy what it does for them. A common way of saying this is that people don't want a drill, they want a hole. You can go further: they probably want the shelf up, and the feeling that the house is finally sorted.
In this lesson
- Practical, emotional and social motives
- Ask "why" a few times
- A caution
- An exercise to write up, with feedback on your answer
- Takeaways
The rest is part of Sealis Projects
The full lesson, every lesson's exercise, the six client projects, written feedback and your portfolio come with Sealis Projects: A$29.99 one-off, with no subscription. Studio accounts include it.