Lessons / Module 2: Audience Research
Voice-of-customer research
Voice-of-customer research means collecting the exact words customers use about their problems and about products. It's one of the best shortcuts in copywriting, because customers often describe things better than marketers do.
In this lesson
- Where to look
- What to collect
- From a phrase to a line
- Doing it responsibly
- An exercise to write up, with feedback on your answer
- Takeaways
The rest is part of Sealis Projects
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