Lessons / Module 2: Audience Research
Turning research into messaging
Research only helps if it changes what you write. The step between notes and copy is messaging: deciding what you'll say, to whom, and in what order.
In this lesson
- A simple message map
- Worked example
- Choosing the main message
- An exercise to write up, with feedback on your answer
- Takeaways
The rest is part of Sealis Projects
The full lesson, every lesson's exercise, the six client projects, written feedback and your portfolio come with Sealis Projects: A$29.99 one-off, with no subscription. Studio accounts include it.