Lessons / Module 3: Brand Voice and Positioning
Vocabulary and language patterns
The fastest way to make copy sound like a brand is to get the small habits right. A brand's vocabulary and sentence patterns are often easier to copy than its "personality", and they do a lot of the work.
In this lesson
- Build a word list
- Notice the patterns
- Local and specific language
- Beware of AI defaults
- An exercise to write up, with feedback on your answer
- Takeaways
The rest is part of Sealis Projects
The full lesson, every lesson's exercise, the six client projects, written feedback and your portfolio come with Sealis Projects: A$29.99 one-off, with no subscription. Studio accounts include it.