Lessons / Module 3: Brand Voice and Positioning
Tone of voice
Voice is a brand's consistent personality. Tone is how that personality adjusts to the situation. You have one personality, but you don't speak the same way at a funeral and at a birthday party.
In this lesson
- Voice stays, tone moves
- Describing a voice usefully
- What creates a voice
- Learn by copying
- An exercise to write up, with feedback on your answer
- Takeaways
The rest is part of Sealis Projects
The full lesson, every lesson's exercise, the six client projects, written feedback and your portfolio come with Sealis Projects: A$29.99 one-off, with no subscription. Studio accounts include it.