Lessons / Module 4: Headlines and Hooks
Curiosity versus clarity
Curiosity makes people want to know more. Clarity tells them exactly what's on offer. Beginners often lean too far towards curiosity because it feels more creative, but clarity usually does more of the selling.
In this lesson
- When clarity wins
- When curiosity helps
- Beware of clickbait
- Combining the two
- An exercise to write up, with feedback on your answer
- Takeaways
The rest is part of Sealis Projects
The full lesson, every lesson's exercise, the six client projects, written feedback and your portfolio come with Sealis Projects: A$29.99 one-off, with no subscription. Studio accounts include it.