Lessons / Module 4: Headlines and Hooks
Practical headline exercises
Headlines improve with repetition. Set aside 20 minutes for these exercises, and don't try to do them all perfectly.
In this lesson
- Exercise 1: The 25 list
- Exercise 2: Rewrite the bland
- Exercise 3: Steal the structure
- Exercise 4: Say it to a friend
- Exercise 5: Cut it in half
- How to judge your list
- An exercise to write up, with feedback on your answer
- Takeaways
The rest is part of Sealis Projects
The full lesson, every lesson's exercise, the six client projects, written feedback and your portfolio come with Sealis Projects: A$29.99 one-off, with no subscription. Studio accounts include it.