Lessons / Module 1: Introduction to Copywriting
Common beginner mistakes
Everyone makes these mistakes. Learning to spot them will improve your work faster than memorising formulas.
In this lesson
- Writing about the company, not the reader
- Being vague
- Trying to sound clever
- Saying too many things
- Skipping research
- Inventing facts
- An exercise to write up, with feedback on your answer
- Takeaways
The rest is part of Sealis Projects
The full lesson, every lesson's exercise, the six client projects, written feedback and your portfolio come with Sealis Projects: A$29.99 one-off, with no subscription. Studio accounts include it.