Lessons / Module 2: Audience Research
Identifying target audiences
"Everyone" isn't an audience. If you write for everyone, you end up sounding as though you're talking to no one. A useful audience description helps you decide what to say and what to leave out.
In this lesson
- Go beyond demographics
- Compare these descriptions
- One main reader
- An exercise to write up, with feedback on your answer
- Takeaways
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