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Lessons / Module 6: Landing Page Copywriting

Hero sections

1 min read

The hero section is what a visitor sees before scrolling. Within a few seconds, they're deciding whether to stay. It needs to answer three questions: what is this, who's it for and what should I do?

In this lesson

  • The parts
  • Example
  • Common mistakes
  • The five-second test
  • An exercise to write up, with feedback on your answer
  • Takeaways

The rest is part of Sealis Projects

The full lesson, every lesson's exercise, the six client projects, written feedback and your portfolio come with Sealis Projects: A$29.99 one-off, with no subscription. Studio accounts include it.