Lessons / Module 6: Landing Page Copywriting
Product descriptions
A product description helps someone picture owning the item and feel confident about buying it. In a store, they could pick it up. Online, your words are doing that work.
In this lesson
- What to include
- Help them picture it
- Make it easy to scan
- Stick to supportable claims
- An exercise to write up, with feedback on your answer
- Takeaways
The rest is part of Sealis Projects
The full lesson, every lesson's exercise, the six client projects, written feedback and your portfolio come with Sealis Projects: A$29.99 one-off, with no subscription. Studio accounts include it.