Lessons / Module 6: Landing Page Copywriting
Social proof
Social proof means showing that other people have chosen and valued something. When we're uncertain, we look at what others have done. It's why reviews are so influential.
In this lesson
- Types of proof
- What makes a testimonial good
- The rule that matters most
- If there isn't any proof yet
- An exercise to write up, with feedback on your answer
- Takeaways
The rest is part of Sealis Projects
The full lesson, every lesson's exercise, the six client projects, written feedback and your portfolio come with Sealis Projects: A$29.99 one-off, with no subscription. Studio accounts include it.