Lessons / Module 6: Landing Page Copywriting
Benefits and features sections
This is the part of a page where readers check what they'd really be getting. It's easy to make it dull. Make it scannable, specific and connected to the reader's problems.
In this lesson
- A simple pattern
- How many?
- Avoid generic items
- Order matters
- Features still need explaining
- An exercise to write up, with feedback on your answer
- Takeaways
The rest is part of Sealis Projects
The full lesson, every lesson's exercise, the six client projects, written feedback and your portfolio come with Sealis Projects: A$29.99 one-off, with no subscription. Studio accounts include it.