Lessons / Module 5: Persuasive Writing
Calls to action
A call to action, or CTA, tells the reader what to do next. It's often only a few words, but it's where all the earlier work either pays off or stalls.
In this lesson
- Make the action clear
- Show what they get
- Reduce the friction
- Match the commitment to the stage
- One main action
- Honest urgency
- An exercise to write up, with feedback on your answer
- Takeaways
The rest is part of Sealis Projects
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