Lessons / Module 5: Persuasive Writing
Ethical persuasion
Copy is powerful, and writers have responsibilities. Treating readers honestly is the right thing to do, and it's also good business, because customers who feel misled ask for refunds, leave reviews and don't come back.
In this lesson
- The basic test
- Lines not to cross
- The law also applies
- Persuading without shame
- When a client asks for something you're not comfortable with
- An exercise to write up, with feedback on your answer
- Takeaways
The rest is part of Sealis Projects
The full lesson, every lesson's exercise, the six client projects, written feedback and your portfolio come with Sealis Projects: A$29.99 one-off, with no subscription. Studio accounts include it.