Lessons / Module 5: Persuasive Writing
Emotional and rational persuasion
People like to think they make decisions with logic alone. In practice, most choices involve both feeling and reason. Good copy gives the reader both: a reason to want it and a justification they can feel comfortable with.
In this lesson
- Emotion creates interest
- Reason supports the decision
- Balancing the two
- Emotion without manipulation
- An exercise to write up, with feedback on your answer
- Takeaways
The rest is part of Sealis Projects
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