Lessons / Module 5: Persuasive Writing
Value propositions
A value proposition is a clear statement of why someone should choose this over the alternatives. It's not a slogan. A slogan can be charming and say nothing, whereas a value proposition has to explain the reason to buy.
In this lesson
- What it contains
- Example
- Testing yours
- Length
- An exercise to write up, with feedback on your answer
- Takeaways
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