Lessons / Module 10: Building a Copywriting Portfolio
Demonstrating writing ability
Your portfolio should answer one question from whoever's reading: "Could this person do my work well?" Show that through the work, more than through claims about yourself.
In this lesson
- What readers look for
- Show, rather than tell
- Show your range
- Show revision
- Your own writing matters
- An exercise to write up, with feedback on your answer
- Takeaways
The rest is part of Sealis Projects
The full lesson, every lesson's exercise, the six client projects, written feedback and your portfolio come with Sealis Projects: A$29.99 one-off, with no subscription. Studio accounts include it.