Lessons / Module 10: Building a Copywriting Portfolio
Explaining creative decisions
Anyone hiring a writer is really asking "How do you think?" Explaining why you made your choices can set you apart, especially if you don't have much paid experience.
In this lesson
- What to explain
- An example
- Keep it brief
- Only claim what happened
- An exercise to write up, with feedback on your answer
- Takeaways
The rest is part of Sealis Projects
The full lesson, every lesson's exercise, the six client projects, written feedback and your portfolio come with Sealis Projects: A$29.99 one-off, with no subscription. Studio accounts include it.