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Lessons / Module 10: Building a Copywriting Portfolio

Explaining creative decisions

1 min read

Anyone hiring a writer is really asking "How do you think?" Explaining why you made your choices can set you apart, especially if you don't have much paid experience.

In this lesson

  • What to explain
  • An example
  • Keep it brief
  • Only claim what happened
  • An exercise to write up, with feedback on your answer
  • Takeaways

The rest is part of Sealis Projects

The full lesson, every lesson's exercise, the six client projects, written feedback and your portfolio come with Sealis Projects: A$29.99 one-off, with no subscription. Studio accounts include it.