Lessons / Module 10: Building a Copywriting Portfolio
Selecting portfolio projects
A portfolio isn't a record of everything you've done. It's a selection chosen to show a particular kind of reader that you can do the work they need. It's better to have three strong pieces than ten average ones.
In this lesson
- Decide who it's for
- What to look for
- How many?
- Keep improving it
- An exercise to write up, with feedback on your answer
- Takeaways
The rest is part of Sealis Projects
The full lesson, every lesson's exercise, the six client projects, written feedback and your portfolio come with Sealis Projects: A$29.99 one-off, with no subscription. Studio accounts include it.