Lessons / Module 10: Building a Copywriting Portfolio
Presenting concept work
Concept work, also called spec work, means pieces you created without a paying client. It's a normal way to start building a portfolio. What matters is that you present it honestly and make it good enough to be taken seriously.
In this lesson
- Label it clearly
- Give the context
- Fictional or real brands
- Make it look finished
- An exercise to write up, with feedback on your answer
- Takeaways
The rest is part of Sealis Projects
The full lesson, every lesson's exercise, the six client projects, written feedback and your portfolio come with Sealis Projects: A$29.99 one-off, with no subscription. Studio accounts include it.