Lessons / Module 8: Advertising Copy
Creative angles
An angle is the particular way into a message. The product stays the same, but the reason to pay attention changes. Ad campaigns usually test several, because it's hard to predict which will connect.
In this lesson
- Angles versus rewordings
- Where angles come from
- Choosing what to test
- Check against the brand
- An exercise to write up, with feedback on your answer
- Takeaways
The rest is part of Sealis Projects
The full lesson, every lesson's exercise, the six client projects, written feedback and your portfolio come with Sealis Projects: A$29.99 one-off, with no subscription. Studio accounts include it.