Lessons / Module 8: Advertising Copy
Short-form advertisements
Short ads leave nowhere to hide. You might have fewer than 20 words, so each one needs to pull its weight. It takes more discipline than writing long copy, not less.
In this lesson
- One ad, one idea
- Techniques for short copy
- Writing for search ads
- The editing test
- An exercise to write up, with feedback on your answer
- Takeaways
The rest is part of Sealis Projects
The full lesson, every lesson's exercise, the six client projects, written feedback and your portfolio come with Sealis Projects: A$29.99 one-off, with no subscription. Studio accounts include it.