Lessons / Module 8: Advertising Copy
Meta advertising copy
Ads on Facebook and Instagram appear in the middle of someone's scrolling. Nobody came to see them. So the copy has to fit into the feed, get noticed and make a clear offer.
In this lesson
- The parts of an ad
- Length
- Respect the platform's rules
- Match the landing page
- An exercise to write up, with feedback on your answer
- Takeaways
The rest is part of Sealis Projects
The full lesson, every lesson's exercise, the six client projects, written feedback and your portfolio come with Sealis Projects: A$29.99 one-off, with no subscription. Studio accounts include it.