Lessons / Module 7: Email Copywriting
Retention and customer engagement
Keeping a customer is usually cheaper than finding a new one, and email is one of the best tools for it. Retention emails don't always sell. Often, they just make the product more useful or the relationship stronger.
In this lesson
- Types of retention email
- Give before you ask
- An example
- Respect the reader
- An exercise to write up, with feedback on your answer
- Takeaways
The rest is part of Sealis Projects
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