Lessons / Module 3: Brand Voice and Positioning
Understanding brand identity
A brand is more than a logo. It's the set of ideas and feelings people associate with a business, shaped by everything it does and says. As a copywriter, you need to understand that identity well enough to write as if you belong there.
In this lesson
- What makes up identity
- How to read a brand
- Questions to ask a client
- An exercise to write up, with feedback on your answer
- Takeaways
The rest is part of Sealis Projects
The full lesson, every lesson's exercise, the six client projects, written feedback and your portfolio come with Sealis Projects: A$29.99 one-off, with no subscription. Studio accounts include it.