Lessons / Module 7: Email Copywriting
Email sequences
A sequence is a planned series of emails sent over time, often automatically. Each email has its own job, and together they move a reader closer to a decision.
In this lesson
- Common sequences
- Planning before writing
- Vary the angle
- Think about timing and context
- Keep one voice
- An exercise to write up, with feedback on your answer
- Takeaways
The rest is part of Sealis Projects
The full lesson, every lesson's exercise, the six client projects, written feedback and your portfolio come with Sealis Projects: A$29.99 one-off, with no subscription. Studio accounts include it.