Lessons / Module 7: Email Copywriting
Subject lines and preview text
If the email doesn't get opened, nothing inside it matters. The subject line and preview text work together, and together they're your pitch for the reader's attention.
In this lesson
- What tends to work
- Preview text
- What to avoid
- Test carefully
- An exercise to write up, with feedback on your answer
- Takeaways
The rest is part of Sealis Projects
The full lesson, every lesson's exercise, the six client projects, written feedback and your portfolio come with Sealis Projects: A$29.99 one-off, with no subscription. Studio accounts include it.