Lessons / Module 7: Email Copywriting
Promotional emails
A promotional email announces a sale, launch or offer. The risk is sounding exactly like every other sale email in the inbox. The fix is to be clear, specific and honest about what's happening and why.
In this lesson
- What every promotion should cover
- Give a reason
- Protect the brand
- Launch emails
- Check the details
- An exercise to write up, with feedback on your answer
- Takeaways
The rest is part of Sealis Projects
The full lesson, every lesson's exercise, the six client projects, written feedback and your portfolio come with Sealis Projects: A$29.99 one-off, with no subscription. Studio accounts include it.