Lessons / Module 5: Persuasive Writing
Benefits versus features
A feature is what something is or does. A benefit is what that means for the customer. Readers care about benefits, but they believe them because of features. You need both.
In this lesson
- Asking "so what?"
- Don't throw the feature away
- When features matter more
- Benefits have to be true
- An exercise to write up, with feedback on your answer
- Takeaways
The rest is part of Sealis Projects
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